BarTender will always win in my book. If you have never had to implement Customer Labels it’s difficult to understand.
Try doing QR, PDF, various other BarCode types on SSRS, you will stumble easily. Try support various printer models, you will find constantly fighting with margins.
Try passing AIAG (B-3, B-4, B-5, B-8, B-10) standards, you will have a hard time in SSRS.
Here is an example of doing business with GM:
Doing the above would have been a nightmare in SSRS… It only took a few days in BarTender.
Can you imagine managing 100 various windows fonts to support all the MIL sizes of various barcodes… 
A QR Code isnt just a QR Code there are even various options for that… For example when we did business with Amazon they were specific what type of QR Code. BarTender had all those controls.
